Healthy Eating in the Food Delivery Era

Just about every week, my Mentor Mesh community jumps on a video connect with to communicate about the past 7 days – the superior, the bad, the wins inside the team, & mainly, supply an possibility for members to share journeys and enable each other.

So in the spirit of sharing I’m submitting a little something I’ve been tinkering all around with on the aspect for the last few weeks. As I’ve shared before, I believe there are a good deal of similarities concerning Solution Administration and Income, at least in how I strategy it with my consumers.

Not long ago, wellness has caught up with me and I recognize that I’m no lengthier as young as I utilised to be, and I need to choose greater care of myself. Don’t fret, I’ll be good, I just want to fork out awareness to what I consume and get far better care of myself.

It did however, get me wanting at alternatives from cooking to buying at dining places or working with food stuff shipping applications (hey I am hectic amongst perform and little ones). I found that there are not sure dietary restrictions, food plan habits or religious alternatives in food items supply apps (I will say that 2 did present Vegan, Vegetarian, Reduced Extra fat, Low Carb & Halal).

So I dug in and commenced figuring out how to correct it. I started off to build a wireframe (mock-up) of the respective applications and the place the nutritional possibilities could be inserted on the application. As I began the approach, I leaned on the community for some experience. Soon after talking with a fellow local community member (many thanks @Will Fang), he suggested a various tactic. One that centered a lot more on the person move of the application vs where choices could be added in the app. This designed excellent feeling, specially considering the fact that I’m not an worker of these companies or how their applications have been crafted.

As I do with most of my thoughts or views, I started with study to realize how the food items shipping app sector was accomplishing, how health in the US was now at.

What I recognized was stunning to me:

·     Digital Food orders = approx. $26.8B business

·     Over 44M consumers in the US following 2020

·     Hypertension (<130 systolic / <80 diastolic) in adults in US is approximately at 47%

·     By 2025, the industry is expected to grow to a 21% share of the total restaurant market

I also found out that the FDA doesn’t require food delivery apps to include nutrition data. Let me restate that – the FDA doesn’t require nutrition data from food delivery apps. They only require nutrition data if there are over 20 locations.

Now coming from a problem-solving aspect and someone who understands the importance of data and how it can impact decisions, I found this a little troubling. A multi-billion-dollar industry doesn’t leverage the existing information on most restaurants’ websites (yet somehow pull menu items) to establish a data analytic program to setup certain levels that would meet various dietary restrictions.

For example, if someone is on a low-sodium (like I am now, YAY!), paleo, low-carb (Keto) diet, could the Food Delivery company could pull in nutrition data and set a threshold on carbs, sodium, organic, etc. and provide an option. Of course, they will need to disclose that they are not a healthcare organization so the user should consult with their doctor for proper diet/nutrition facts.  

Now this is just an idea that I have. If this was something I was going to pursue, I’d follow the following steps:

–      User testing for feedback

  • This would help confirm if this was an issue or just something that impacts very little of the population & thus wouldn’t be worth the effort financially.

–      Determine impact (ROI)

  • Customer worth x the potential # of new users/#of extra orders (by adding more options)
  • Cost to develop/setup data flow(s) & algorithm(s) to set thresholds between restaurant nutrition info vs specific diet (low sodium/low carb) along with options (vegan, vegetarian, paelo, religious) not already included (*Some apps offer options already)
  • Subtract Cost from extra revenue to determine ROI and payback period

–      Obtain stakeholder buy-in (I believe this is needed as soon as impact is determined to gain buy in before design)

–      Develop User flow

–      Collaborate with Developers, Engineers, Marketing, Sales, etc

I hope this provides insight into my thought process & mind (scary thing I know). This is the same process I follow no matter if I’m helping my customers solve a challenge or looking into options for personal reason to make something better.

If one of these companies decided to put the US on the healthy track by at least providing options including religious, dietary, etc – it could have a huge impact which I’ve included below:

Potential Impact of changes (figures are US only) – not including ROI:

–      Improve upon obesity rate of 19% in 2- & 19-year-olds

–      Improve upon obesity rate 40% of Adults

–      Reduce cost of $147B to US Health system for Obesity

Some additional research I’ve found is in the graphic (title pic) which may be the reason this isn’t a bigger problem – I used to be one of the 59% but no longer – I’m on the path to being much healthier!

Have a great weekend!!!